Short answer: Custom clothing brand tags — whether sewn-in woven/printed labels or external hang tags — can be ordered directly from specialty label and tag manufacturers online. Sean Label makes both types to your own logo or design, made in the USA with low minimums.
The term "brand tag" actually covers a few different products, and which one you need depends on where and how you want your branding to appear on the garment. Here's how to tell them apart and find the right fit.
The Four Main Types of Custom Brand Tags
Woven Labels — sewn permanently into the garment (neckline, side seam, or hem), with your design woven from thread rather than printed. The most durable option, and the standard choice for a primary logo. See custom woven labels.
Printed Labels — also sewn in, but with your design printed onto satin or cotton rather than woven. Lower cost, and better suited to detailed designs or small text. See custom printed labels.
Paper Hang Tags — attached externally via a string or plastic tag pin, rather than sewn in. The traditional place for pricing, sizing, or a brand story, and removed by the customer after purchase.
Fabric Hang Tags — like a paper hang tag, but made from folded fabric for a more premium, tactile feel. Popular for higher-end or boutique brands.
Sewn-In vs. External: Which Do You Need?
If you're trying to decide rather than just order all four, ask: does this need to survive years of washing, or does it just need to make an impression at the point of sale?
- If it's your core logo or brand mark that should last the life of the garment → woven or printed label, sewn in
- If it's pricing, a brand story, or care instructions the customer sees once before removing → a hang tag, external
Most established brands use both together — a sewn-in label for permanent branding, and a hang tag for the point-of-sale experience.
What to Look for When Ordering Custom Brand Tags
- Minimum order quantity — varies widely between suppliers; confirm before assuming a "custom" order requires a large minimum
- Turnaround time — custom tags require a design/production step, unlike pre-made stock options
- Material options — woven vs. printed for labels; paper stock or fabric type for hang tags
- Design proofing process — a trustworthy supplier shows you a proof before full production, not just after
- Where it's manufactured — relevant both for turnaround and for any "Made in USA" claims on your own product
Frequently Asked Questions
What's the difference between a clothing label and a hang tag? A label is sewn permanently into the garment (neckline, seam, or hem) and stays with the item for its lifetime. A hang tag is attached externally, usually removed by the customer after purchase, and is more commonly used for pricing, sizing, or brand storytelling.
Can I order custom brand tags in small quantities? Yes — many specialty label manufacturers, including Sean Label, offer low minimums on custom labels and hang tags rather than requiring the large-volume minimums common at traditional overseas factories.
Should a new clothing brand start with labels, hang tags, or both? If budget is limited, prioritize a sewn-in label first, since it's the branding that stays with the garment permanently. Hang tags are a strong addition once budget allows, particularly for boutique or retail-facing brands where the unboxing/point-of-sale experience matters more.
How long does it take to get custom clothing tags made? Custom tags require a design proofing step before production, so turnaround is longer than pre-made stock options — confirm expected production time directly with your supplier before ordering if you're working against a launch date.
Ready to order? Browse custom woven labels, custom printed labels, or request a free quote for your project using our quote form.